Quick answer: A strain name that sells is short, easy to say, memorable and connected to the strain’s flavor, look or story. Check that the name is not already used or trademarked, make sure it looks good on packaging, and avoid anything that appeals to kids.

Keep it short and sayable

If customers cannot say it at the counter, they will not ask for it. One to three words is ideal.

Connect it to the experience

Names tied to aroma or look, like citrus, gas, grape or frost, help customers remember what it tastes like.

Tell a story

Names that reference your city, your crew or your brand history give people something to talk about.

Check availability

Search the name online and check trademark databases before you commit.

Stay responsible

Avoid cartoon characters, candy brands or anything that could appeal to minors. Many states restrict these.

Test it on the bag

Mock it up on packaging. The Potent Roots design team does this for every Potent Roots Cosign strain.

Frequently asked questions

Can I name a strain after a candy?

Many states restrict names or imagery that could appeal to children, and candy brands may have trademark rights. It is best to avoid them.

Does Potent Roots help name strains?

Yes. Strain naming and design are part of the Potent Roots Cosign process, especially the $20,000 Full Stamp Cosign with a custom dedicated strain.

How long should a strain name be?

One to three words is ideal so it is easy to remember and ask for.

About Potent Roots

Potent Roots is a premium cannabis brand and branding company. Shop Potent Roots Merch, learn about the Potent Roots Cosign program (packages starting at $5,000), and follow @potentroots_ on Instagram.

Written by Potent Roots Staff. For adults 21+ only. Always follow the cannabis laws where you live. This article is for general information and is not legal advice.