Quick answer: Cannabis streetwear became brand culture because clothing lets fans show what they rep in places where cannabis ads cannot go. Hoodies, hats and tees are the uniform: comfortable, visible and easy to collect. Potent Roots streetwear features the signature Potent Roots roots logo.
From the culture
Cannabis and streetwear grew up in the same neighborhoods, music and communities.
Visibility
A logo on a hoodie is seen by everyone you pass.
Collectibility
Limited colors and drops make fans want every piece.
Potent Roots essentials
Frequently asked questions
What is cannabis streetwear?
Cannabis streetwear is clothing inspired by cannabis culture and brands, like hoodies, tees and hats featuring cannabis brand logos.
Where can I buy Potent Roots hoodies?
Potent Roots hoodies are available in black and white at potentroots.com/shop.
Does Potent Roots make hats?
Yes. The Potent Roots Trucker Hat is available in the Potent Roots shop.
About Potent Roots
Potent Roots is a premium cannabis brand and branding company. Shop Potent Roots Merch, learn about the Potent Roots Cosign program (packages starting at $5,000), and follow @potentroots_ on Instagram.
Written by Potent Roots Staff. For adults 21+ only. Always follow the cannabis laws where you live. This article is for general information and is not legal advice.