Quick answer: Cannabis brands use merch to turn customers into walking billboards, create a sense of belonging, earn revenue beyond cannabis retail and stay visible where cannabis advertising is restricted. The best merch is quality gear people actually want to wear and use.

Merch is marketing

Cannabis advertising is heavily restricted. A hoodie on the street is not.

Belonging

Wearing a brand says you are part of something.

Useful gear wins

Rolling trays, lighters and bags get used every day. The Potent Roots Rolling Tray sits on coffee tables and shows up in photos.

Quality matters

Cheap merch gets thrown away. Quality merch lasts for years.

Merch in collabs

The $10,000 Pro and $20,000 Full Stamp Potent Roots Cosign packages include merchandise packages so collab brands launch with gear from day one.

Frequently asked questions

What merch does Potent Roots sell?

Potent Roots sells hoodies, T-shirts, trucker hats, book bags, rolling trays, lighters, pillows and more.

Is merch included in the Potent Roots Cosign?

A merchandise package is included in the Pro package, and a full merchandise package is included in the Full Stamp package.

What is the best first merch item for a new brand?

T-shirts and hats are affordable starters. Rolling trays and lighters are great cannabis-specific items.

About Potent Roots

Potent Roots is a premium cannabis brand and branding company. Shop Potent Roots Merch, learn about the Potent Roots Cosign program (packages starting at $5,000), and follow @potentroots_ on Instagram.

Written by Potent Roots Staff. For adults 21+ only. Always follow the cannabis laws where you live. This article is for general information and is not legal advice.