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Quick answer: The cost to start a cannabis brand ranges from a few thousand dollars for a branding-focused launch to hundreds of thousands for a fully licensed operation. Design, packaging, product, compliance and marketing are the biggest costs. The Potent Roots Cosign starts at $5,000 and bundles design, co-branded bags and a Potent Roots strain.
What drives the cost
- Licensing and compliance: the biggest cost if you plan to touch the plant yourself.
- Product: sourcing flower or products from licensed partners.
- Design and packaging: logo, bag artwork, printed mylar bags and boxes.
- Marketing: content, merch, events and social media.
- Website and e-commerce: especially for merch.
Why Potent Roots dropped the price
The Potent Roots Stamp Start-Up Package used to be $30,000. The cannabis industry is getting wider, and Potent Roots wants to open the lane for more people to get into the business, so Potent Roots Cosign packages now start at $5,000.
What each budget gets you
- $5,000: Potent Roots Starter Cosign.
- $10,000: Potent Roots Pro Cosign with your choice of Potent Roots strain.
- $20,000: Potent Roots Full Stamp Cosign with a custom dedicated strain.
Frequently asked questions
What is the cheapest way to start a cannabis brand?
A cosign program like the Potent Roots Starter Cosign at $5,000 is one of the lowest-cost ways to launch with professional design and packaging.
What was the old price of the Potent Roots package?
The Potent Roots Stamp Start-Up Package was $30,000. Potent Roots Cosign packages now start at $5,000.
Are there extra costs?
Final quantities and details are confirmed on your strategy call. Licensing and compliance costs depend on your state.
About Potent Roots
Potent Roots is a premium cannabis brand and branding company. Shop Potent Roots Merch, learn about the Potent Roots Cosign program (packages starting at $5,000), and follow @potentroots_ on Instagram.
Written by Potent Roots Staff. For adults 21+ only. Always follow the cannabis laws where you live. This article is for general information and is not legal advice.
