Crack open a jar and the first thing that hits you is the smell. That aroma comes from terpenes, natural compounds found in cannabis and in many other plants, fruits and herbs. At Potent Roots we think learning your terpenes is the best way to find the flavors you love.

The most common terpenes

• Myrcene: earthy, musky and herbal. Also found in mango and hops.
• Limonene: bright citrus, like lemon and orange peel.
• Caryophyllene: spicy and peppery. Also found in black pepper and cloves.
• Pinene: fresh pine and forest. Found in pine needles and rosemary.
• Linalool: floral, like lavender.
• Terpinolene: fruity, fresh and a little herbal.
• Humulene: woody and earthy, also found in hops.

How to protect terpenes

Terpenes are delicate and evaporate easily. Store flower in airtight glass, away from heat and light, and grind right before you use it.

Train your nose

Next time you open a jar, try to name what you smell before you read the label. Citrus? Pine? Pepper? Over time you will learn which profiles you reach for most.

Stay Potent

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For adults 21+ only. Always follow the cannabis laws where you live.